SIGNS IT MIGHT BE TIME FOR A REBRAND

So you’re thinking about rebranding your business, but how do you know it’s the right time for your business? Here are the most common signs you’re branding is no longer working for your business:

You’re not attracting your ideal customers

Do you find the customers you are attracting aren’t in your target audience? Are you losing potential new clients because their budget is lower than your pricing, or they were looking for a different product or service? This can be a sign you might need to rebrand as it suggests your current brand identity is sending out a different message from the one you intended.

By rebranding you can reposition your business so that it aligns with what your dream customers are looking for, leading to better satisfaction for both you and the customer!

You have changed directions in your business

As time goes on, our businesses naturally develop and evolve. But this can lead to your branding feeling outdated, and not fully representing what it is you actually do anymore. For example, if you started out as a beauty therapist offering a wide range of treatments, but now you’ve begun to specialise in lash extensions, a change in branding could help you attract more lash clients and build your reputation as a specialist.

You started with a Canva/semi-custom logo

DIY branding and templates are great for getting started, but as your business grows it’s hard to keep your image consistent. Your social media, website, logo and in-store materials can end up looking completely different which is confusing to the customer as they won’t know which one truly represents your business.

This is a clear sign to rebrand to give you a more consistent brand identity, which is unique to your business and is designed strategically to represent your values & attract your target customers.

It can be hard to know where to start when it comes to rebranding, which is why it’s so important to work with a brand designer who can help you through the process of realigning your identity. At Studio B we look at so much more than the aesthetics, we factor in your values, personality, strengths, ideal customers and future direction, to create a brand that will allow you to grow into the business you’ve always wanted to be.